TigerSpike

Nestle Proximity Marketing Trial

Aug 10
Nestle Proximity Marketing TrialNestlé, in conjunction with TigerSpike, have launched a Proximity Marketing trial which enables the brand to engage with customers at store level through mobile technology.The trial enables customers of a City Convenience store in Sydney CBD to partake in a $1 Chokito offer via their mobile phones.Supported by in-store POS & Bluetooth prompts, customers have the option to download a mobile coupon via Bluetooth, QR code or direct from a promotional mobile internet site. To further extend reach, customers are also encouraged to share the offer with a friend via Facebook or Twitter on mobile.This proximity marketing trial has been designed for Nestlé as a scalable solution whereby learning’s can be taken, applied and rolled out across multiple stores.
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