TigerSpike

Our Work

Telstra Party Catchers Campaign

Telstra Party Catchers was an experiential campaign designed to engage with generation Y whilst promoting the arrival of the new Nokia N97 Mini. Using high end handsets and location based services, TigerSpike delivered an innovative and cutting edge game mechanic which bought engagement levels to new heights for Gen Y party goers.The game mechanic enabled participants to cross over from a mobile world to the real world in order to win on the spot prizes. 30 "party people" in Sydney and 30 "party people" in Melbourne (pre-selected through a competition) were given a Nokia N97 Mini and the handsets GPS functions gave away their positions, live during a four hour event.Entrants ("catchers") with a GPS enabled handset could then access the Telstra Party Catcher Ovi app or mobile site to track the party people down. Once within range of a "party person" the "catcher" received an SMS with a unique code and a winning ticket to attend a concert that night. Once a "catcher" won, their handset was identified and ruled out of winning any further tickets.TigerSpike pushed the boundaries to successfully bring this campaign mechanic to life and were responsible for the design & IA, development of a Google Maps GPS integrated mobile site and Ovi App. Real time data tracked, reported, monitored and expired winning catchers as the game ran.With 90% of ticket inventory awarded to participating Party Catchers, this Telstra campaign is a successful and exciting example of how mobile can take brand engagement to a new level.

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